Ukukhuphuka kwe-e-commerce kanye ne-e-commerce ewela imingcele kuvule indawo entsha yokuthuthukiswa kwemakethe yemishini yamaphepha asendlini yangasese. Ukunethezeka nobubanzi beziteshi zokuthengisa eziku-inthanethi kwephule imikhawulo yendawo yamamodeli okuthengisa endabuko, okwenze izinkampani ezikhiqiza amaphepha asendlini yangasese zikwazi ukukhangisa imikhiqizo yazo emakethe yomhlaba wonke.
Ukukhula kwezimakethe ezisafufusa kuyithuba elingenakuphikwa lokuthuthukiswa kwemboni yemishini yamaphepha asendlini yangasese. Ezifundeni ezifana ne-India ne-Afrika, ngokuthuthuka komnotho ngokushesha kanye nokwenza ngcono okukhulu kwamazinga okuphila abahlali, isidingo semakethe sephepha lasendlini yangasese sibonisa inkambiso yokukhula ngokushesha. Abathengi kulezi zifunda bakhulisa kancane kancane izimfuno zabo zekhwalithi nenhlobonhlobo yephepha lasendlini yangasese, basuka ekuhlangabezaneni nezidingo eziyisisekelo baye ekulandeleni izimfuno ezinhlobonhlobo njengokunethezeka, ezempilo, nokuvikelwa kwemvelo. Lokhu kwenza kuphuthume ukuthi amabhizinisi endawo akhiqiza amaphepha ezindlu zangasese ethule imishini yemishini yephepha eseqophelweni eliphezulu ukuze kuthuthukiswe umthamo wokukhiqiza kanye nekhwalithi yomkhiqizo, nokujwayela izinguquko ezisheshayo ezimakethe. Ngokwemininingwane efanele, izinga lokukhula lonyaka lemakethe yamaphepha ezindlu zangasese yaseNdiya kulindeleke ukuthi lifinyelele ku-15% -20% eminyakeni ezayo, futhi izinga lokukhula e-Afrika nalo lizohlala lilinganiselwa ku-10% -15%. Indawo enkulu kangaka yokukhula kwemakethe ihlinzeka ngesigaba sokuthuthukiswa esibanzi samabhizinisi emishini yamaphepha asendlini yangasese.
Ekuthuthukisweni kwesikhathi esizayo, amabhizinisi adinga ukuhambisana nokuthambekela kwemakethe, andise ukutshalwa kwezimali ocwaningweni nokuthuthukiswa kobuchwepheshe, athuthukise ikhwalithi yomkhiqizo nokusebenza kwemvelo, andise amashaneli emakethe, futhi agqame emqhudelwaneni oshubile wezimakethe.
Isikhathi sokuthumela: Feb-14-2025