Ukukhuphuka kwe-e-commerce kanye ne-commerce-mngcele kuvule indawo entsha yokuthuthuka kwemakethe yephepha yangasese. Ukusebenziseka lula nobubanzi beziteshi zokuthengisa eziku-inthanethi zephule ukulinganiselwa kwendawo kwamamodeli wendabuko wokuthengisa, okunika amandla izinkampani zokukhiqiza amaphepha ezindlu zangasese ukuthuthukisa ngokushesha imikhiqizo yazo emakethe yomhlaba.
Ukukhuphuka kwezimakethe ezivelayo yithuba lokuthuthuka elingenakuphikwa lemboni yephepha yangasese. Ezifundeni ezinjengeNdiya ne-Afrika, ngokuthuthukiswa komnotho okusheshayo kanye nokwenza ngcono okuphambili kumazinga okuphila abahlali, isidingo semakethe sephepha lasendlini sasendlini sibonisa indlela yokukhula ngokushesha. Abathengi kulezi zifunda bakhulisa kancane kancane izimfuno zabo zekhwalithi nezinhlobonhlobo zephepha lasendlini yangasese, ukuguquka kusuka ekuhlangabezaneni nezidingo eziyisisekelo zokulandela izidingo ezihlukene njengenduduzo, impilo kanye nokuvikelwa kwemvelo. Lokhu kwenza kuphuthelwe amabhizinisi okukhiqiza amaphepha aboury ukwethula imishini yomshini wephepha ethuthukile ukwenza ngcono umthamo wokukhiqiza kanye nekhwalithi yomkhiqizo, nokuzivumelanisa nezinguquko ezisheshayo emakethe. Ngokusho kwemininingwane efanelekile, izinga lokukhula lonyaka lemakethe yamaphepha laseNdiya langaphakathi kulindeleke ukuthi lifinyelele ku-15% -20% eminyakeni ezayo, futhi izinga lokukhula e-Afrika lizohlala lizungeze i-10% -15%. Isikhala esikhulu sokukhula kwemakethe sinikezela ngesigaba sokuthuthuka esibanzi samabhizinisi omshini wangasese.
Ekuthuthukisweni kwesikhathi esizayo, amabhizinisi adinga ukuhambisana nezimo zemakethe, andise utshalomali ocwaningweni lwezobuchwepheshe kanye nentuthuko, athuthukise ikhwalithi yomkhiqizo nokusebenza kwezemvelo, anwebise ukuncintisana okwenziwe kabi kwemakethe.
Isikhathi sePosi: Feb-14-2025